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As more research on CBD has come out over the last few years, CBD products have dominated the wellness market.

Today, there are tons of CBD brands promising a plethora of different benefits. Knowing what to look for when buying CBD products, especially online is essential. 

When shopping for CBD online, it is important to pay attention to the type of CBD used, third-party lab results, potency information, and other ingredients included in a formula.

Suppose you’re not sure where to get started or what CBD online stores to shop from.

In that case, this helpful CBD guide outlines everything you need to know about shopping for CBD online, like the different types of CBD, what to look for in a CBD product, and the different types of CBD products available. 

What is CBD?

Cannabidiol, better known as CBD, is one of over 120 cannabinoids found in the cannabis plant.

This active compound does not contain tetrahydrocannabinol, the psychoactive ingredient that can produce a high.

CBD extract is actively studied for its potential to manage pain, reduce inflammation, alleviate stress and anxiety, help sleep, and more.

Understanding Cannabinoids and Terpenes

The cannabis plant contains other compounds besides cannabinoids, such as terpenes, which are responsible for the plant’s scent.

Because there are so many different compounds in the plant, CBD oil comes in a few different types, all containing different amounts of these cannabinoids and terpenes. 

The mixture of all these compounds can provide what is called the “entourage effect,” where the presence of these other compounds can maximize the health benefits of CBD. 

Types of CBD

Three different types of CBD are important to understand when searching for the right CBD product.

Brands will typically put the type of CBD used in their formula right on the front of their packaging, and if not, it should be included in the ingredients.

The three types of CBD are as follows:

  • Full-spectrum- This type of CBD contains all of the naturally occurring compounds, including THC. If you are concerned about a drug test, look for hemp-derived CBD instead since it is required by law to contain less than 0.3% THC. 
  • Broad-spectrum CBD- Similar to full-spectrum, but all THC is removed. Other components of the cannabis plant are included. 
  • CBD isolate- Only contains the cannabidiol compound (CBD)

What to Look For When You Buy CBD Online

Along with the type of CBD, there are a few other important things to look for when searching for a CBD product online. 

Third-Party Lab Testing

One of the first things you need to look for when shopping for CBD is the product’s COA, or Certificate of Analysis, which is the lab testing results.

Typically, these lab results can be found right on the brand’s website, but if you cannot find them, you may want to avoid shopping with this brand. 

A lack of COA either means the brand is not testing the safety and contents of their products or the lab results are too problematic to publish to their customers.

A trusted third party should conduct these lab tests, and the COA should present an analysis of cannabinoids, heavy metals, and pesticides. 


Potency is another important factor to consider when shopping for CBD. Brands usually display the CBD dosages in their products in milligrams (mg) at the forefront of their packaging as it is usually one of the main selling points. 

If you’re new to CBD and are not sure how potent of a CBD product you should get, always start at the lowest dosage and slowly work your way up, paying careful attention to how your body reacts.

Other Ingredients

The types of ingredients included depend on the kind of CBD product that it is. For instance, CBD oil is usually mixed with an inert carrier oil which is meant to stabilize and preserve the extract and help your body properly absorb it. 

Some common examples of carrier oils include MCT oil, olive oil, coconut oil, and grapeseed oil. CBD topicals like balms and lotions may contain ingredients like shea butter or beeswax. 

Types of CBD Products

The more research that has come out about the positive effects that CBD can have on the body, the more types of CBD products that are created. 

Today, there is a large variety of ways to consume the extract, and we have listed them all below:

  • Oils & Tinctures- CBD oils and tinctures are typically added to a drink like coffee or tea, but users can also leave a drop or two under their tongue for the quickest effects. There are a variety of potencies and flavors available to choose from. If you’re not sure where to begin with CBD oils, try this PureKana 300mg CBD oil, which is great for relaxation, workout recovery, and supporting focus. 
  • Edibles- Edibles are types of food that have been infused with CBD extract for a more tasty and enjoyable way to consume the compound. CBD edibles may include gummies, chocolates, and more. You can also buy CBD drinks online like CBD-infused coffee or tea.
  • Vapes- For ultra-quick effects, vaporizers deliver the CBD extract through inhalation. Vaping can however increase the risk of lung damage.
  • Topicals- CBD topicals are types of products that are designed to be rubbed in and absorbed by the skin for more targeted effects.

Final Thoughts

CBD has the potential to help with numerous ailments that people battle every day.

With such a quickly growing and underregulated market, it is important as a consumer to know what you are looking for so that you do not fall victim to dishonest advertising. 

When you are ready to shop for CBD online, make sure that you are carefully reading product pages online as well as looking over a product’s third-party lab results and added ingredients. 


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  1. Cannabidiol in Anxiety and Sleep: A Large Case Series

  1. The “Entourage Effect”: Terpenes Coupled with Cannabinoids for the Treatment of Mood Disorders and Anxiety Disorders

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