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Chances are you have taken a softgel of something in your life; perhaps Vitamin D3, a multivitamin supplement, or fish oil. Sometimes these gels are the size of a CBD oil capsule and are perhaps an underrated but highly durable form of CBD that is easy to transport anywhere, without the cumbersome nature of oil tinctures or gummies with added sugar (the quality of these respective CBD forms notwithstanding). Sure, softgels are about as innovative as a ham sandwich. Still, with PureKana CBD oil and Charlotte’s Web CBD capsules, you get two different approaches to what is usually a pretty by-the-numbers form of wellness supplement.

Search for CBD Oil Pills, and you will see a bit of a pattern; some brands stick to tried and true methods of making capsules, others opt for tablets, and others still use crushed-herb-filled pills. 

Charlotte’s Web and PureKana each have their lines of CBD, and as we will discuss below, each brings with them its unique sensibilities and its strengths and weaknesses. Let’s break it down further after the jump. 

Product overview

Charlotte’s Web CBD Oil Liquid Capsules

Charlotte’s Web uses liquid-oil-filled capsules for its CBD delivery. These capsules are kosher, 100% Vegan, allergen-free, and completely CO2 extracted. With options starting at 30 count, you get two different doses with Charlotte’s Web CBD capsules, and the oil capsule delivery is a technique Charlotte’s Web touts are particularly unique. Certificate of Analysis is available by searchable lot number after purchase. 

PureKana CBD Capsules

PureKana’s softgel capsules are easy to take, with capsules barely the size of a pea and free of solvents, chemicals, fillers, or synthetic preservatives. In addition, these capsules are non-GMO and come in multiple dosing options and targeted editions for sleep, energy, and immunity. Certificate of Analysis is available directly via product pages. 

How They Stack Up 

CBD Purity and Extract Type

Charlotte’s Web CBD Oil Liquid Capsules use a CO2 extraction process to deliver the highest quality full-spectrum CBD with olive oil as the carrier. 

PureKana CBD Capsules contain no herbicides, pesticides, solvents, or chemical fillers in its softgels, which deliver full-spectrum CBD oil softgels.  


Charlotte’s Web CBD Oil Liquid Capsules come in 2 different strengths: 15 mg and 25 mg per capsule, with overall bottle totals ranging from 450 mg per bottle to 2250 mg per bottle. 

PureKana CBD Capsules range from 10 mg per capsule to 40 mg per capsule, with bottle totals ranging from 300 mg to 1200 mg per bottle. 


Charlotte’s Web CBD Oil Liquid Capsules come in 30, 60, and 90 count options for 15 mg and 25 mg doses. 

PureKana CBD Capsules come in only one supply, 30 capsules per bottle for all doses and health-specific editions. 

Product Range 

Charlotte’s Web CBD Oil Liquid Capsules stick to simplified CBD with no targeted or category-centric spinoffs. Still, they vary their supply count options enough to give the consumer some choice. 

PureKana CBD Capsules come in standard 25 mg and 40 mg versions of CBD, with products extending to “AM” caffeine-infused capsules at 15 mg per softgel, “PM” melatonin infused capsules at 25 mg per softgel, and immune-boosting capsules at 10 mg per softgel. 

Ingredient Quality

Charlotte’s Web CBD Oil Liquid Capsules employ very clean ingredients for its liquid oil capsules. It uses nothing except vegetable cellulose for the tablet and organic extra virgin olive oil for the carrier. In addition, Charlotte’s Web’s capsules are vegan, gluten-free, and allergen-free. 

PureKana CBD Capsules contains Medium Chain Triglycerides, purified water, gelatin, and glycerin. PureKana’s capsules are non-GMO with zero pesticides, herbicides, solvents, or chemical fertilizers.  

Our Take 

As we stated at the start of this blog, nothing is fascinating or groundbreaking about softgel capsules; after all, Americans have been taking softgel capsules since the 1930s, when the technology was invented. The devil, of course, is in the details. 

Both Charlotte’s Web and PureKana use full-spectrum CBD oil for their products, with Charlotte’s Web taking time to tout their 100% CO2 extraction technology and the fact that their softgels employ extra virgin olive oil as a carrier oil in what is a particularly new way of housing CBD oil; a regular vegetable cellulose capsule as opposed to the usual softgel. 

Servings and supply are another high point for Charlotte’s Web, as they give the consumer several options, with quantities of 30, 60, and 90 capsules for both its 15 mg and 25 mg editions. PureKana, by contrast, keeps its supply to 30 softgels no matter the dose. 

PureKana has the edge over Charlotte’s Web in terms of product diversity. It extends its CBD capsule line into immune-targeted versions and AM and PM versions equipped with caffeine and melatonin, respectively. 

The strength of each brand’s CBD is another plus for PureKana, as their CBD softgel line goes up to 40 mg per capsule, while Charlotte’s Web tops off at 25 mg per capsule. With supplies of 90 capsules, users can customize a higher dosage for themselves, but that also cuts into value. 

Lastly, while both brands shun artificial and synthetic fillers/preservatives for their products, it is Charlotte’s Web with the more inventive delivery system. Additionally, it can claim to be 100% vegan with its vegetable capsule and its organic, purified extra virgin olive oil.

This round shows Charlotte’s Web as an integral pillar for the CBD capsule “genre” of CBD with its inventive strategy, managing to offset PureKana’s brand image. Of course, you cannot go wrong with PureKana or Charlotte’s Web, but we are giving this round to Charlotte’s Web for the reasons listed above. 

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